We pull platform, product, and ops data to locate conversion leaks, catalog inconsistencies, and support gaps before any changes roll out.
Playbook
- Data pull: Shopify/Amazon analytics, feeds, and listing health
- Journey mapping: Search → PDP → cart → post-purchase
- Catalog inspection: taxonomy, variants, images, reviews
- Ops check: picking/packing SLAs, returns, messaging
KPIs Tracked
- Baseline CTR, CVR, AOV, ODR, bounce, LCP
Tools
GA4, Shopify Analytics, Amazon Business Reports, Search Console, Looker Studio
We create or refine the store foundation—taxonomy, templates, and flows—so every product and message renders cleanly across devices and channels.
Playbook
- Information architecture, filters, and collection logic
- PDP templates with structured data and rich media
- Email/SMS capture and core lifecycle automations
- Service desk, return policy, and FAQ build-out
KPIs Tracked
- Listing Quality, LCP, PDP CVR, add-to-cart rate
Tools
Shopify Flow, Klaviyo, Gorgias/Zendesk, ShipStation, Judge.me/Yotpo
We safely move catalogs, customers, and orders or merge Amazon listings, keeping URLs, SEO equity, and inventory integrity intact.
Playbook
- SKU mapping, variant normalization, 301 strategy
- FBA/FBM mapping and replenishment rules
- Channel sync: stock, pricing, and content parity
KPIs Tracked
- Zero-downtime cutover, sync accuracy, ASIN conflicts
Tools
Matrixify, Amazon Seller Central, Listing Mirror/ChannelAdvisor, Redirect apps
We iterate on creative, copy, pricing, and promos—then scale the winners. Every test is pre-registered with a success metric and test length.
Playbook
- A/B tests for images, titles, badges, bundles
- Search & merchandising rules by margin and stock
- Checkout friction removal and upsell placements
KPIs Tracked
- CTR uplift, CVR lift, AOV increase, return rate delta
Tools
VWO/Convert, GA4, Google Tag Manager, Looker Studio dashboards
With operations smooth and unit economics clear, we add channels, expand assortments, and tune ad spend to profitable limits.
Playbook
- Amazon and Walmart expansion, internationalization
- Paid channel mix and bid automation by margin
- LTV programs: subscriptions, loyalty, replenishment
KPIs Tracked
- ROAS, TACoS, repeat rate, ODR ≤ 1%, ticket SLA
Tools
Amazon Ads Console, Google Ads, Meta Ads, Recharge, Power BI